11 04 2010

A multi national corporate supermarket chain. Your local provider of quality fresh produce?

However you regard Waitrose, there’s no denying that their latest advertising campaign speaks the truth.

They are right. Everyone does deserve quality food. Unfortunately, I don’t think they mean EVERYONE. I think they mean Britain’s middle classes, a selection of people who fall into the richest in the world. Somehow I don’t think Waitrose is doing all it can to make sure to provide quality food for EVERYONE who deserves it, which is EVERYONE. So next time you’re in your local waitrose (or any supermarket), save a bit of change for those who haven’t got the luxury of choosing what they eat and give it to a charity such as Tearfund or Christian Aid or Oxfam who do their utmost to help the EVERYONE that Waitrose (and many others) forgot.




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